Andrew Kaplan

Vice President and Senior Communications Consultant, New York

Andrew is a Vice President and Senior Communications Consultant in Segal Benz's Communications practice. He has over 20 years of consulting experience in the development and management of employee-focused communications strategy, tactics and message development. His consulting approach emphasizes the importance of interpreting the context in which change occurs to help engage employees in making well-informed, thoughtful benefits-related decisions. His approach also emphasizes the importance of using audience research (e.g., surveys, focus groups, one-on-one interviews) to create targeted messages and content that raise awareness, influence thinking and change behavior.

Andrew provides strategic counsel to clients on a wide range of employee communications issues and develops content for a broad array of media channels, including online/interactive, print, and face-to-face.

Prior to joining Segal, Andrew provided employee communications counsel to clients with two other nationally known human capital consulting firms.

Andrew received a BA in Psychology from Stony Brook University and an MA in Industrial/Organizational Psychology from the University of New Haven.

Andrew’s speaking engagements have included presentations to:

The New England Benefits Council Monthly Meeting, "Maximize Results through Effective Employee Communication and Engagement"
The New England Employee Benefits Council (NEEBC) and the American Society for Healthcare Human Resources Administration (ASHHRA) Region 1 Conference, “Gamification — R U Game?”;
The MidAtlantic Business Group on Health, and the ASHHRA Region 1 Conference and ASHHRA Upstate New York Conference, “Nudge Your Way to Lower Health Care Costs: A Look at Applied Behavioral Economics, Choice Architecture and Behavior Change;”
The Council on Employee Benefits, on increasing savings plan participation
The International Society of Certified Employee Benefit Specialists (Northern New Jersey Chapter), “Communicating Tough Messages in Tough Times;”
The NEEBC, “Communicating Health Care with Employees: From Need to Know to Full Disclosure;” and,
The International Foundation of Employee Benefits Plans and the Association of Benefit Administrators (ABA), “From ‘Required’ to ‘Inspired:’ Moving Beyond the PPA’06 rules of Participant Communications.”

He has also published an article based on the latter speech in the ABA’s quarterly newsletter.

Andrew Kaplan

Vice President and Senior Communications Consultant, New York

Andrew is a Vice President and Senior Communications Consultant in Segal Benz's Communications practice. He has over 20 years of consulting experience in the development and management of employee-focused communications strategy, tactics and message development. His consulting approach emphasizes the importance of interpreting the context in which change occurs to help engage employees in making well-informed, thoughtful benefits-related decisions. His approach also emphasizes the importance of using audience research (e.g., surveys, focus groups, one-on-one interviews) to create targeted messages and content that raise awareness, influence thinking and change behavior.

Andrew provides strategic counsel to clients on a wide range of employee communications issues and develops content for a broad array of media channels, including online/interactive, print, and face-to-face.

Prior to joining Segal, Andrew provided employee communications counsel to clients with two other nationally known human capital consulting firms.

Andrew received a BA in Psychology from Stony Brook University and an MA in Industrial/Organizational Psychology from the University of New Haven.

Andrew’s speaking engagements have included presentations to:

The New England Benefits Council Monthly Meeting, "Maximize Results through Effective Employee Communication and Engagement"
The New England Employee Benefits Council (NEEBC) and the American Society for Healthcare Human Resources Administration (ASHHRA) Region 1 Conference, “Gamification — R U Game?”;
The MidAtlantic Business Group on Health, and the ASHHRA Region 1 Conference and ASHHRA Upstate New York Conference, “Nudge Your Way to Lower Health Care Costs: A Look at Applied Behavioral Economics, Choice Architecture and Behavior Change;”
The Council on Employee Benefits, on increasing savings plan participation
The International Society of Certified Employee Benefit Specialists (Northern New Jersey Chapter), “Communicating Tough Messages in Tough Times;”
The NEEBC, “Communicating Health Care with Employees: From Need to Know to Full Disclosure;” and,
The International Foundation of Employee Benefits Plans and the Association of Benefit Administrators (ABA), “From ‘Required’ to ‘Inspired:’ Moving Beyond the PPA’06 rules of Participant Communications.”

He has also published an article based on the latter speech in the ABA’s quarterly newsletter.

Andrew Kaplan

Vice President and Senior Communications Consultant, New York

Andrew is a Vice President and Senior Communications Consultant in Segal Benz's Communications practice. He has over 20 years of consulting experience in the development and management of employee-focused communications strategy, tactics and message development. His consulting approach emphasizes the importance of interpreting the context in which change occurs to help engage employees in making well-informed, thoughtful benefits-related decisions. His approach also emphasizes the importance of using audience research (e.g., surveys, focus groups, one-on-one interviews) to create targeted messages and content that raise awareness, influence thinking and change behavior.

Andrew provides strategic counsel to clients on a wide range of employee communications issues and develops content for a broad array of media channels, including online/interactive, print, and face-to-face.

Prior to joining Segal, Andrew provided employee communications counsel to clients with two other nationally known human capital consulting firms.

Andrew received a BA in Psychology from Stony Brook University and an MA in Industrial/Organizational Psychology from the University of New Haven.

Andrew’s speaking engagements have included presentations to:

The New England Benefits Council Monthly Meeting, "Maximize Results through Effective Employee Communication and Engagement"
The New England Employee Benefits Council (NEEBC) and the American Society for Healthcare Human Resources Administration (ASHHRA) Region 1 Conference, “Gamification — R U Game?”;
The MidAtlantic Business Group on Health, and the ASHHRA Region 1 Conference and ASHHRA Upstate New York Conference, “Nudge Your Way to Lower Health Care Costs: A Look at Applied Behavioral Economics, Choice Architecture and Behavior Change;”
The Council on Employee Benefits, on increasing savings plan participation
The International Society of Certified Employee Benefit Specialists (Northern New Jersey Chapter), “Communicating Tough Messages in Tough Times;”
The NEEBC, “Communicating Health Care with Employees: From Need to Know to Full Disclosure;” and,
The International Foundation of Employee Benefits Plans and the Association of Benefit Administrators (ABA), “From ‘Required’ to ‘Inspired:’ Moving Beyond the PPA’06 rules of Participant Communications.”

He has also published an article based on the latter speech in the ABA’s quarterly newsletter.

Andrew Kaplan

Vice President and Senior Communications Consultant, New York

Andrew is a Vice President and Senior Communications Consultant in Segal Benz's Communications practice. He has over 20 years of consulting experience in the development and management of employee-focused communications strategy, tactics and message development. His consulting approach emphasizes the importance of interpreting the context in which change occurs to help engage employees in making well-informed, thoughtful benefits-related decisions. His approach also emphasizes the importance of using audience research (e.g., surveys, focus groups, one-on-one interviews) to create targeted messages and content that raise awareness, influence thinking and change behavior.

Andrew provides strategic counsel to clients on a wide range of employee communications issues and develops content for a broad array of media channels, including online/interactive, print, and face-to-face.

Prior to joining Segal, Andrew provided employee communications counsel to clients with two other nationally known human capital consulting firms.

Andrew received a BA in Psychology from Stony Brook University and an MA in Industrial/Organizational Psychology from the University of New Haven.

Andrew’s speaking engagements have included presentations to:

The New England Benefits Council Monthly Meeting, "Maximize Results through Effective Employee Communication and Engagement"
The New England Employee Benefits Council (NEEBC) and the American Society for Healthcare Human Resources Administration (ASHHRA) Region 1 Conference, “Gamification — R U Game?”;
The MidAtlantic Business Group on Health, and the ASHHRA Region 1 Conference and ASHHRA Upstate New York Conference, “Nudge Your Way to Lower Health Care Costs: A Look at Applied Behavioral Economics, Choice Architecture and Behavior Change;”
The Council on Employee Benefits, on increasing savings plan participation
The International Society of Certified Employee Benefit Specialists (Northern New Jersey Chapter), “Communicating Tough Messages in Tough Times;”
The NEEBC, “Communicating Health Care with Employees: From Need to Know to Full Disclosure;” and,
The International Foundation of Employee Benefits Plans and the Association of Benefit Administrators (ABA), “From ‘Required’ to ‘Inspired:’ Moving Beyond the PPA’06 rules of Participant Communications.”

He has also published an article based on the latter speech in the ABA’s quarterly newsletter.