News and Press | January 6, 2020

Segal Launches a Brand Refresh

Segal announced the launch of its new branding today.

The members of The Segal Group that are being consolidated under Segal were formerly referred to as Segal Consulting, Segal Select Insurance, Segal Waters and Sibson Consulting, each a member of The Segal Group. Moving forward the company will simply be known as Segal.

Segal Marco Advisors and Segal Benz are also part of the Segal family and are slated to maintain their current names.

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About the refresh

Here's what David Blumenstein, President and CEO of Segal, had to say.

“Segal provides essential consulting services aimed at one mission: delivering trusted advice that improves lives. The refresh sharpens this focus, presenting a crystal clear image of the company, making it easier for our clients to do business with us and for our future clients to find us.

"As Segal continues to grow, this clarity will also help us attract the diverse and talented people who will provide the objective and innovative consulting advice our clients value and have come to expect.

"Whether we’re providing expertise about benefits, investments, communications, human capital, insurance brokerage or technology – we know our work plays an important function in society and that we’re in the business of supporting and strengthening our clients and their people.”

Making the change

After conducting extensive research with clients, the decision was made to streamline Segal’s identity.

The fresh branding, and the updated logo, represent the fact that Segal is committed to its roots while taking its 80-year history of innovation and personalized consulting into the future.

“At Segal, over the past decade, we have built a portfolio of services and subject matter expertise that put our clients and their people first. We are now simplifying our core services into the Segal name,” said Richard S. Hiss, Senior Vice President and National Director of Content, Marketing & Sales Support of Segal.

“This refresh and re-engineered website are designed to address the key opportunities and challenges organizations are facing today. We have already received a lot of positive feedback about the change. We are concentrating on making this transition as smooth as possible so that our current and future clients can immediately benefit from the power of our distinctive consulting approach, from the power of Segal.”

About Segal

Segal delivers trusted advice that improves lives. Segal is a privately-owned benefits, human capital, communications, technology, insurance brokerage and investment consulting firm with more than 1,000 employees throughout the U.S. and Canada.

Segal, Segal Marco Advisors, and Segal Benz are all members of the Segal family. 

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