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Meeting the Moment: Helping People Navigate Change at Open Enrollment

How to communicate complex changes, rising costs and benefits decisions with greater empathy, clarity and support.

Segal Webinar
Wednesday, September 2, 2026
1–2 pm ET

As healthcare costs continue to rise, many organizations are facing difficult decisions about benefits design, cost sharing, and overall workforce well-being. At the same time, employees and their families are navigating increasing financial pressures, making benefits decisions feel both more complex and more important than ever.

In this webinar, we’ll explore a well-being-centered approach to open enrollment communications that helps organizations move beyond simply explaining benefit changes and toward creating experiences that foster understanding, confidence and trust. Learn how to communicate challenging decisions with empathy, tailor messages to the diverse needs of your workforce and support employees as they evaluate options and make informed choices for themselves and their families.

Whether you're communicating changes to plan design, managing rising healthcare costs or looking to improve the overall employee experience, you'll leave with actionable insights you can apply immediately to this year's enrollment campaign and beyond.

Learning objectives

In this session, you'll learn how to:

  • Communicate benefits changes and rising healthcare costs with greater empathy, clarity and credibility
  • Apply a well-being-centered lens to open enrollment communications and decision support
  • Tailor messaging to different employee needs, priorities and life stages
  • Help employees understand their options, evaluate tradeoffs and make more informed benefits decisions
  • Reduce confusion, simplify choices and encourage timely action through effective communication strategies

Register for the webinar

Speakers

Ettore Toppi Ettore Toppi

Ettore Toppi
Senior Consultant, Communications, Segal Benz

Kari Aikins Kari Aikins

Kari Aikins
VP and Senior Corporate Consultant, Segal

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This page is for informational purposes only and does not constitute legal, tax or investment advice. You are encouraged to discuss the issues raised here with your legal, tax and other advisors before determining how the issues apply to your specific situations.