In an article for the New England Employee Benefits Council’s blog, I discuss how human-first, AI-forward strategies can improve engagement with benefits by:

• Helping people make one good decision at a time by easing access to benefits so learning about them and using them is less overwhelming
• Meeting people where they are by providing short, clear, scenario-based answers to frequently asked questions
• Reducing friction by helping employees get quick answers, find the right resource and avoid unnecessary handoffs
• Timing education to when decisions about benefits need to be made
• Using AI to reveal patterns, such as repeated searches or common questions, allowing your team to target communications when they’re most likely to matter
• Applying human-centered design to make benefits easier to navigate

Today’s best engagement strategies blend human empathy and smart design with data and AI, removing friction so that employees can quickly get answers and take action.

To help your team improve benefits engagement, see the article, “Human-First, AI-Forward Strategies for Better Benefits Engagement,” which includes three key questions to ask yourselves.

Keep in mind that to implement these strategies fully, you’ll need to encourage your team to embrace AI.