Client Work

We have been fortunate to work on hundreds of communications assignments for many funds. We invite you to see some of the results we have helped our clients achieve and the communications material we created for their specific needs.

The Challenge:

  • Develop a secure online delivery solution for personalized benefit information (eligibility status, medical claim history, pension credits, annuity account balance, contribution history and more) to approximately 12,000 laborers who may work for more than one employer during an eligibility period.
  • Engage participants to complete the online, member registration process that enables them to access their personalized benefit information.
  • Recreate Health and Welfare, Pension, and Annuity Summary Plan Descriptions (content and design) from previously drafted documents to incorporate all plan changes.

The Approach:

  • Segal used Web best practices in writing content and designing Web pages to optimize content for online reading. The tabulated page and table format makes content easy to scan and delivers important benefit information within a minimal number of clicks.
  • Segal developed a print campaign that sent a postcard to members’ homes promoting the site and benefits of member registration.
  • The Massachusetts Laborers’ Fund Office staff and Business Agents used training materials prepared by Segal to promote the website to members.

The Results:

  • A website with dual offerings:
    • A secure Member Dashboard with access to all personal health and retirement benefit information for a member and his/her dependents.
    • A public area with details on how the benefit plans work, written in easy-to-understand language in a format optimized for the Web.
  • Outstanding usage statistics:
    • Approximately 35% of members registered initially
    • 150 visitor sessions a day
    • Average length of visit is 7 minutes
  • See the public site at: http://www.mlbf.org
  • See a screen capture of the Member Dashboard (sample for demonstration purposes)

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