This summer, a Taft-Hartley client attempted to get some 2,000 participants to provide their email addresses so that the Fund could build a directory in order to share benefits information that way. They reached out via their website and newsletter and offered pretty cool incentives — an Apple iPad Air 2 and two Apple iPad Mini 3s. After 90 days, eight people had sent in their emails. Why such a poor response?

To get the answer, you’d have to ask the right people — in this case, the participants. Do they visit the website? Do they read the newsletters? Or do they not care?

The easiest and cheapest way to find out is to ask trustees, business agents, foremen and Fund Office staff to ask their participants! An informal approach like this may quickly identify the reasons why as well as the simple solutions for your next great idea.

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Tupper Hillard