If your doctor told you that your heart’s age is eight years older than your chronological age, would that get your attention? It most likely would, as the LA Times recently reported. A clinical trial in Europe found when people were told about their heart risks in terms of their hearts’ ages, they improved their heart health much more so than people who got traditional heart-risk information. The good news is that while you can’t reduce your chronological age, you can reduce your heart’s age by taking certain steps. The article includes links to an online calculator for assessing your heart’s age and how you can improve it.
In addition to being a great public health finding, this study also shows that the way things are communicated really does matter in terms of reaching audiences and motivating them. How have you reframed an important message to motivate your audience?
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