According to a recent Benefit News survey, 75 percent of employers feel they communicate benefits to their employees effectively. When employees were asked about the quality of communications, only 46percent of them said they were clear and effective. This sizeable gap in perception may be responsible for lagging participation in wellness programs and other employee benefits.

How do you tell if you are reaching and engaging your audience? Ask for feedback -- email a quick survey (or mail a postcard survey), place a poll on your intranet site or ask for a show of hands at your next face-to-face meeting. Another tactic is to study your employee demographics and attitudes towards benefits so you can direct communications in a more targeted, meaningful way. How has your organization overcome a communication gap?  

Learn more about the communications services we provide to help you reach and engage your employees.

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Hea-Ream Lee